The past few months have been busy and with more clients incorporating social media programs into their communication plans, the Active Voice blog hasn't been very...active. I'll try and fix that in 2006.
Next year should be a good one for communication consultants. Fourth quarter momentum seems to be carrying into 1Q06 and I haven't seen a current this strong in several years. Of course, it'll put pressure on us to do good work and that's a good thing. There was a lot of communication-experimenting in 2005. New tactics, new approaches and news ways to measure it all. That has solidified somewhat and vendors expect us to have a plan for success and proof points to back it up. There won't be time for much learning in the coming year - there is still much to learn but not at the expense of our clients. These are good things for communication consultants. It's how an industry evolves. We learn, adapt and implement. I'm excited to do more implementation in 2006.
After a short break this holiday season I'll be off to CES on January 3. Let me know if you'll be there, too so we can meet up. Happy Holidays to all of you. I hope we all receive a happy, health and prosperous 2006.