Doing it right

Wow, two posts in two days. I've got to admit that my post yesterday about not finding the time and motivation to post anymore was an attempt to kick my own butt into gear.  Like admitting to a friend that you aren't working out as much as you should.  The cathartic effect is usually a revamped workout program.  And so here I am writing a second blog post in two days.   Watch out PR blogging hacks!

Last night I read an article in PR Week titled, "Where digital initiatives succeed" (subscription required).  It's about successful new media programs and one of the organizations profiled is IBM.  My friend Chris Barger is one of the folks running their social media program.  I recently met with him to learn more about it and was quite impressed which the effort put into providing a new communication platform for IBM employees.  Chris and his colleagues are slamming the new media kool-aid  in Armonk and they are quietly building - from what I've seen anyway - one of the better examples of a social communication program. 

What I also like about IBM's program is seeing a tech legend that helped give birth (really, I don't want to get into this debate) to the PC - step up to the front of the industry by adopting some of the latest communication programs.   You may be in the mainframe group at IBM and still feel as hip as any Web 2.0-Silicon Valley-wannabe by using the social communication network they've created.  This is another example of using the new communication tools to invigorate employees and step on the innovation gas pedal.