« Oracle & Shipley | Main | Now PR Downside to Blogging »

April 04, 2005


Mark Jen

Believe it or not, I'm pretty sure Microsoft doesn't have a formal blogging policy - at least I never saw one while I was employed there. Microsoft's current strategy seems to be "let's open up the flood gates" and so far, it's been helping Microsoft's public perception a lot.

The thing is, Microsoft is so big, and there are so many influential bloggers, that it doesn't really matter what any particular blogger says. Additionally, Microsoft is smart enough to recognize that there are two sides to every story and it's ok if the public knows both sides. They also know that it's in their best interest to be transparent about most things; trust within the community is worth more than secrecy just for the sake of it.

That being said, I think everyone recognizes that the line between what is and isn't appropriate is razor thin at times, and it helps to have a policy to help define it in black and white. At Plaxo, we think it's a good idea to set down some guidelines; obviously each company's results may vary :)

Thanks for the thoughtful writeup. Let me know if you have any suggestions for our policy!

The comments to this entry are closed.