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July 20, 2005


PR Machine

Great point. Interesting to see how PR writers edit differently than advertising copywriters as well.

Chris De La Rosa

Thanks for sharing.


I think it's interesting that when editing a blog story or a print story - you have to take two different approaches. Blog stories have more of a conversational tone, so you have to take that into consideration. With print stories you have to break down the story so the content is easy enough for the average reader to understand. With blog stories you can usually dig deeper and get more technical.

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